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Amazon DSP Management

Scale Your Amazon Brand
Beyond Sponsored Ads

Reach high-intent shoppers on and off Amazon using Amazon's first-party data. Increase brand awareness, acquire new customers, and drive long-term growth with Amazon DSP.

Book Strategy Call Get DSP Audit

Amazon
Audience

Amazon
Marketplace
Prime
Video
Mobile
Apps
Websites
Connected
TV
One audience → multiple high-intent touchpoints
Awareness DSP
Consideration DSP
Purchase DSP
Retention DSP

DSP supports the full funnel, from first touch to repeat purchase.

What Is Amazon DSP?

Full-funnel advertising powered by Amazon data

Amazon DSP allows brands to reach shoppers through programmatic display, video, and streaming inventory using Amazon's first-party shopping signals.

  • Reach audiences on and off Amazon
  • Use real shopping behavior data
  • Retarget interested shoppers
  • Acquire new-to-brand customers
  • Increase customer lifetime value

Why Brands Use Amazon DSP

Scale demand beyond search

Audience Targeting

Target shoppers based on actual buying behavior and purchase intent.

Retargeting

Reconnect with product viewers, store visitors, and cart abandoners.

New Customer Acquisition

Reach shoppers actively searching within your category.

Off-Amazon Reach

Display ads across websites, apps, streaming platforms, and Amazon-owned properties.

How AMS Pilot Uses DSP

A full-funnel scaling system

We connect DSP with PPC, retail data, audience segmentation, and ongoing optimization so every campaign supports long-term brand growth.

1

Brand Defense

  • Previous buyers
  • Store visitors
  • Cart abandoners
2

Audience Expansion

  • Amazon audiences
  • Performance+
  • Category shoppers
3

Off-Amazon Scaling

  • Publishers
  • Apps
  • Streaming inventory
4

Competitor Conquesting

  • Competitor audiences
  • Cross-selling
  • Customer retention

DSP + PPC Synergy

DSP does not replace PPC. It makes PPC stronger.

Sponsored Ads

Capture demand

Together

Full-funnel growth strategy

DSP

Create demand

DSP
Sponsored
Ads
Maximum
Growth

Results & Case Studies

DSP performance with measurable business impact

Case Study 1

3.71

ROAS

1,775

Orders

12%

of Total Brand Orders

Case Study 2

6.32

ROAS

274

Orders

10%

of Total Brand Sales

Case Study 3

21M+

Impressions

62%

New-to-Brand Sales

3X

ROAS

Is Amazon DSP Right for You?

Best fit for established brands ready to scale

Good Fit

  • ✓ Established Amazon brands
  • ✓ Multiple products
  • ✓ Existing PPC activity
  • ✓ Growth-focused companies
  • ✓ Long-term scaling goals

Not Ideal Fit

  • × New product launches only
  • × Short-term profit focus
  • × Inventory liquidation campaigns
  • × Brands without advertising history

Why AMS Pilot

Built for profitable Amazon growth

AMS Pilot combines marketplace strategy, PPC expertise, analytics, and DSP media buying into one growth system.

Amazon growth specialists

DSP + PPC integration

Data-driven audience strategies

Long-term brand growth focus

Performance optimization

Get DSP Audit

Find your best DSP growth opportunities

Share your details and we will review whether Amazon DSP is a good fit for your current PPC, catalog, and growth goals.

Ready to Scale with Amazon DSP?

Discover how Amazon DSP can help you reach more customers, increase sales, and grow beyond Sponsored Ads.

Book Strategy Call Contact Us

Book a Strategy Call

Talk to AMS Pilot about Amazon DSP

We will review your goals and show how DSP can support your Amazon growth system.

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